PROJECT

Visa Innovation Lab

CATEGORIES: Visual Identity, Websites, Prototyping, Motion Graphic
ROLES: Art Director, Designer
YEAR: 2018

BRAND IDENTITY
Visa Innovation is a rewards program dedicated to affluent consumers. The visual identity was inspired by Visa’s core message: Everywhere you want to be, Visa helps you get there. A spinning globe that is formed by kinetic streamers, represents movement, energy and the power of innovation. An upscale product that provides customers access to not only exclusivity, but also unique benefits that fit their individual lifestyle, from premium travel to fine dinings.

MICROSITE
An accompanying microsite continued the dynamic visual language, which precisely communicates Visa Innovation’s services and tailor-made approach. Developed as a compelling marketing piece, the site integrates core product features with sophisticated color, imagery and icons to create an exclusive experience for affluent customers.

PROJECT

Visa Innovation Card Packaging

CATEGORIES: Packaging Design
ROLES: Art Director, Designer
YEAR: 2018

PACKAGING
Next step our team developed a series of high-level packaging concept to complimentery the product. My role was to create unique looking packaging that are not only on brand but also represent the prestigious status of the affluent customers.